The battle of the privacy policies- Facebook Vs. Apple
Facebook and its subsidiaries have been in the news a lot lately due to their recent and somewhat ‘controversial’ updates to their respective privacy policies, predominantly around Whatsapp. The updates to Whatsapp’ s privacy and user policies came into effect in February 2021 and included changes in terms of the types of personal data that is shared with the company. While the messaging service still remains end-to-end encrypted, the amount of metadata shared has increased which in turn allows the App and the company behind it to paint a much more colourful picture of its end user across some personal details, as well as their usage statistics. The primary idea behind such changes is in order to be able to monetise an App that has in essence always been ‘free’. Therefore other avenues need to be explored in order to generate revenue. Facebook and Whatsapp are far from the only Apps that utilise their privacy policies and T’s & C’s in order to generate revenue through the likes of advertising and sponsored content, however it’s the way that they’ve done it that has brought their practices under public scrutiny.